In Seattle, art galleries are redefining the traditional art-viewing experience by incorporating unique events that draw in diverse crowds. At the J. Rinehart Gallery, an unexpected star, LadyBird the Eurasian eagle-owl, captivated visitors during a special meet-and-greet. This event was part of an exhibition by local artist Meggan Joy, known for her digital photo collages featuring birds of prey. The presence of LadyBird attracted many who might not typically visit a fine art gallery, showcasing the gallery's innovative approach to engaging the community.
Seattle's art galleries are increasingly hosting unconventional events to attract new audiences. From fashion shows and tattoo sessions to meditation, live music, craft afternoons, and even dog competitions, these galleries are transforming the perception of art spaces from exclusive to inclusive. This shift aims to make galleries more approachable and interactive, encouraging community engagement.
As the art market shifts towards online sales, Seattle galleries are finding creative ways to entice visitors. With downtown foot traffic still recovering from the pandemic, galleries emphasize the importance of experiencing art in person. Judith Rinehart, owner of J. Rinehart Gallery, believes that physical art viewing offers a unique impact compared to online experiences, and hosting events is a valuable strategy to draw people in.
Revitalizing the Gallery Scene
While museums have long engaged in community-focused events, commercial galleries are now adopting similar strategies. These events are not solely about increasing sales but also about ensuring art is seen and discussed. A. McLean Emenegger of AMcE Creative Arts highlights that events create additional touchpoints with exhibitions and foster human connections.
During a recent exhibition, AMcE hosted a live electronic music set by artist Jesse Reno and plans to hold a pom-pom-making workshop and an artisan market. Emenegger's goal is to create a welcoming atmosphere where visitors feel comfortable and engaged, even if it means dancing in the gallery.
Innovative Programming
Pioneer Square's Foster/White Gallery is another venue embracing interactive programming. During February's First Thursday event, the gallery hosted live tattooing, transforming art from canvas to skin. Additionally, the gallery organized a guided meditation session to complement an exhibition, offering a grounding experience for attendees.
This spring, Foster/White will host a playful dog show as part of an exhibit celebrating canines. Participants can enter their dogs in various categories, with winners receiving awards crafted by the exhibiting artist.
Building Community Connections
These events are not merely gimmicks to attract visitors but are intended to foster community, provide educational opportunities, and support local artists and musicians. Frederick Holmes of Frederick Holmes and Company organizes concerts to support the local jazz community, with all ticket revenue going to the musicians.
Galleries like Rinehart's are also using these events to change perceptions of Pioneer Square, encouraging visitors to explore the neighborhood and feel comfortable in gallery spaces. While these visits may not immediately convert visitors into buyers, they help build brand awareness and plant seeds for future engagement.
Looking Ahead
As Pioneer Square continues to evolve, with the upcoming opening of the downtown waterfront and the 2026 FIFA World Cup, galleries are preparing for increased foot traffic. Rinehart is considering more private events and innovative programming to capitalize on these changes.
Upcoming Events
For those interested in experiencing these dynamic gallery events, several are on the horizon. Frederick Holmes and Company will host "Hot Jazz at the Gallery" on various dates, while AMcE Creative Arts will offer a pom-pom-making workshop and a local makers market. Foster/White Gallery will feature a best-in-show dog competition in May.